Women shouldn’t be fooled by the sexy outfits (and the panting male response to them). Beach volleyball is an empowering sport. And the U.S. team in particular dispels a host of tired stereotypes about women athletes, female friendship, and the tricky dance of work-life balance.
Read more. [Image: AP]
Bruce Springsteen: The Stories Behind the Photographs.
In this week’s issue, David Remnick profiles Bruce Springsteen. Click-through for a selection of photographs of Springsteen from over four decades, with words from the photographers who captured him: http://nyr.kr/MWTvFj
The SEO Give and Take. For months now, I’ve been advising my clients on a content marketing strategy that is genuine, lasting, and helpful (with search engine optimization). Google’s latest update makes my aforementioned presumptions very clear. SEO toying hurts, thought leadership helps.
For as long as I’ve been in the field of websmithing, I’ve watched SEO consultants tailor metadata and high-level back end coding to bolster Google rankings. It is genius but it isn’t sincere and those companies (beneficiaries of SEO consulting) typically have to adjust their websites every time Google has an update.
Meanwhile, social media, blogging, and content-generation (in general) is viewed by most businesses as child’s play. Well consider this, Google is in the business of curating, organizing, and web-crawling for data. Ask yourself this question: Does Google want a static internet or a dynamic one? They want an internet with frequent updates, thought leadership, answered questions, and so forth. In return, they reward those sites with better organic rankings, cheaper advertising costs, optimal social layering, and improved general consumer awareness. It is the give and take of search engine optimization. You better find your company a good copywriter.
Last emphasis mine. You can find me here. Just sayin’.
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