Creative Victuals

Because creatives need continual sustenance.

(This tasty morsel is owned and operated by creative marketing copywriter and consultant, Megan Mahan. For more on Megan, visit CreativeVictuals.com.)
July 7
Pretty much obsessed with Lauren Moffatt’s collection for this summer. I’ve been looking for inspiration for summer wedding apparel, and this has given me lots of ideas to work with. [via]

Pretty much obsessed with Lauren Moffatt’s collection for this summer. I’ve been looking for inspiration for summer wedding apparel, and this has given me lots of ideas to work with.

[via]

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Off Topic: 20 Abandoned Cities from Around the World
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Meet the brainchild of French ad agency, Excel: Le Mailing Vert. Le Mailing Vert is part of a greater initiative to help tame and greenify the plethora of direct mail in French mailboxes. From Springwise: Designed with nonprofits’ fundraising efforts in mind, the Mailing Vert service goes far beyond the simple use of recycled paper to engage all members of the production chain in a greener, cleaner direct-mailing process. Partners in Mailing Vert adhere to a charter including four principles: to protect the environment, such as by purifying all waste water and using vegetable-based inks, solvents and cleaning agents; to preserve raw materials and protect natural resources through the use of paper that’s either recycled or derived from sustainably managed forests; to track waste and minimize energy consumption, such as by optimizing transportation networks; and to measure and offset the ecological impact of each phase of the direct-mailing process. Very impressive—as is the video on the Mailing Vert homepage. Funny stuff.

Meet the brainchild of French ad agency, Excel: Le Mailing Vert. Le Mailing Vert is part of a greater initiative to help tame and greenify the plethora of direct mail in French mailboxes.

From Springwise:

Designed with nonprofits’ fundraising efforts in mind, the Mailing Vert service goes far beyond the simple use of recycled paper to engage all members of the production chain in a greener, cleaner direct-mailing process.

Partners in Mailing Vert adhere to a charter including four principles: to protect the environment, such as by purifying all waste water and using vegetable-based inks, solvents and cleaning agents; to preserve raw materials and protect natural resources through the use of paper that’s either recycled or derived from sustainably managed forests; to track waste and minimize energy consumption, such as by optimizing transportation networks; and to measure and offset the ecological impact of each phase of the direct-mailing process.

Very impressive—as is the video on the Mailing Vert homepage. Funny stuff.

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The Unlikely Power of Testimonials

Find out:

  • Why they’re effective
  • How to use them
  • How to get them
  • How to pick them
  • Where to put them
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Health Institutions, Take Note

It’s been a rocky couple of weeks for my cousin who had to have emergency surgery for a kidney infection, which resulted in the early delivery of her daughter, Kaylee. Now that she’s out of ICU and the baby is stable, I hopped on 1-800-Flowers to send some cheery flowers her way.

While my 1-800-Flowers expereience is always enjoyable, I was most surprised by the site of Lake Forest Hospital in Illinois. The design is clean, the navigation is effortless and the information hierarchy was spot on.

Within a few seconds, I found myself thinking, “If I lived in that area, this would be my first choice for urgent healthcare.” Which is pretty awesome if you’re Lake Forest Hospital.

July 3
Loving the idea of Green Grafitti—-or clean-vertising, as Springwise has so aptly named it. So freakin’ cool.
Loving the idea of Green Grafitti—-or clean-vertising, as Springwise has so aptly named it. So freakin’ cool.
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Type Camp: Galiano

I wanna go!

Do you want to learn more about typesetting? Type design? Typographic history? Type selection? It’s all there. Our aim is to expose you to all aspects of the subject and beyond what is covered in a classroom. You will meet people from other countries and you will experiment with ideas. It’s not about rigid perfection, it is about flexible learning while enjoying every minute.
July 2
On Language: Which Catchphrase Should Be 'Thrown Under the Bus?' I’d give the axe to “It is what it is,” and all buzzwords used at work. Like “drill down.” Unless you’re talking about web site navigation.
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Chuck Klosterman Asks 20-Something Germans to Pick the Most Interesting 20th Century American

Author Chuck Klosterman (Sex, Drugs & Cocoa Puffs, Chuck Klosterman IV, etc.) has found himself teaching an American Studies class at University of Leipzig in Germany.

While a surprising 96 studies signed up for his course in three days, Professor (ha) Klosterman had to trim his class down to 20 due to the size of the classroom. To be fair, he assigned an essay contest. The question was this:

“Who do you consider the most interesting twentieth-century American—not necessarily the most historically important, but the individual you find most personally compelling?”

Klosterman shares the answers with Esquire; a funny read per usual.
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New Yorker Cartoon Lounge
I just read your intro—great stuff, really. I just have a few minor changes/corrections. No big thing.
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